How AI can boost service for vulnerable customers

Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research from Texas McCombs explores another ...

Cheerful chatbots don't necessarily improve customer service

Imagine messaging an artificial intelligence (AI) chatbot about a missing package and getting the response that it would be "delighted" to help. Once the bot creates the new order, they say they are "happy" to resolve the ...

Chatbots are cost-effective but can create customer fury

Chatbots are expected to drive 95% of online customer service interactions by 2025 but QUT research has found a failure to meet customer expectations is also driving frustration among users, reducing their likelihood of making ...

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